WorldWise Web

Stuff we think is relevant, related or random.

WASTE-FREE ADVERTISING® AND THE UNTETHERED CONSUMER

Advertising now has to prove that it generates sales, because only campaigns that generate measurable results continually get funded.

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From the Markets of Ancient Rome to the Malls of America, Everything Old is New Again

What once started in the markets of Rome and Athens is evidenced today in malls and other communities of retailers closely gathered together. Its purpose has always been both commercial and social, an opportunity to connect the shopper with the merchant, maximize the purchase and entice the shopper to return for more.

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