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How to Drive Shoppers In-Store for Mother’s Day and Graduation Shopping

Make the most out of this Mother’s Day and graduation season by planning something extra-special at your center to celebrate Moms and Grads! Here are our top tips for how centers can prepare for Mother’s Day and graduation gift shoppers, maximize foot-traffic, and increase sales...

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Data 101: Defining the Value of Data for the Shopping Center

by John Dee, President | Over the last few years, we have been hearing about the era of “big data.” But it’s clear to me that there is still some misunderstanding about what “big data” really means for a shopping center. When we use the word “data,” it may be very different than what your development or leasing teams mean. So, what is “data” and what does it mean for the shopping center?

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