25 April 2017
DENVER, CO - PlaceWise Media, the leading provider of digital media services to the shopping center industry, and Mobiquity, a next generation mobile location data and marketing company, announced today that Mobiquity is joining PlaceWise’s ASX.
In March, PlaceWise announced the release of ASX (Active Shopper Exchange), a retail shopper data exchange that enables retailers, brands, and shopping centers to share data and deliver highly contextual and personalized experiences for shoppers who are actively in-market using web, mobile, social, and display media.
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), provides precise, unique, and at-scale location based data and insights on consumers’ real world behavior and trends for use in marketing and research.
With PlaceWise constantly working to enhance their unique data assets within ASX, this new relationship with Mobiquity adds accurate, scalable, and valuable location and behavioral data to ASX.
“We believe our mall and retail partners already benefit from the unique geo-behavioral insights that our data provides,” said Jeff Fraser, PlaceWise’s VP of Sales. “Mobiquity takes it to the next level.”
“Our exclusive mall and premium outlet data sets have delivered significant ROI to our own Mobiquity customers for years,” said Sean Trepeta, President of Mobiquity Networks. “We are proud to make our data and analysis a part of ASX’s unique industry offering and contribute to the exchange in meaningful ways.”
About PlaceWise Media
PlaceWise has been the leading provider of digital services to the shopping center industry since 1997. Delivering over 200 million digital shopper engagements per year on behalf its over 800 shopping center clients, PlaceWise is the trusted third party provider of digital services in this industry. PlaceWise uses digital technology to drive local shoppers to their local shopping center. For more information, visit www.placewise.com.
Marketing Content & PR Manager