Placewise Media Joins with Kantar Shopcom to Offer Active Retail Shopper Intent Data for Better Media Targeting
PlaceWise Media, the nation’s leading provider of digital media services to the shopping center industry, and Kantar Shopcom, a WPP company delivering large scale detailed actual purchase behavior data, analytics and measurement, announced the creation of ShopWise Intender, a unique audience segment comprised entirely of shoppers planning a trip to a shopping center combined with retail product purchase propensities.
2015 PlaceWise Black Friday Shopper Traffic Index [INFOGRAPHIC]
83% of Black Friday Weekend mall shoppers are using mobile devices to plan and do online research before and during their shopping trips. While more than 90 percent of shopping purchases are made in-store, shoppers’ use of mobile devices to research before and assist them during their shopping trips is now standard practice. The better the experience, the more centers and retailers can build shopper audience and loyalty and provide them reasons to continue shopping on premise.
83% of Black Friday Weekend Mall Shoppers Use Mobile Devices To Plan and Do Online Research Before and During Their Shopping Trips
Data from the inaugural PlaceWise Black Friday Shopper Traffic Index, analytics collected from select shopping mall client websites nationwide, reveals shopper insights around location, intent and behavior of 2.1 million site visitors during Thanksgiving week.