PLACEWISE MEDIA LAUNCHES NEW POWER CENTER SOLUTION AND STANDALONE CONTENT CHANNELS
New Digital Marketing Solution Designed Especially for Power Centers Enables Effective Digital Promotion and Drives Higher Visibility and Foot Traffic;Content Channel Options Provide Relevant and Engaging Streams of Content for Any Shopping Center Website
DENVER, CO – PlaceWise Media, the nation’s leading provider of digital marketing services to the shopping center industry, today announced two new services to added its suite of industry offerings developed to engage shoppers online and drive sales on premise.
PlaceWise’s new Power Center Solution provides power center properties the ability to participate in the growing digital consumer economy effectively and efficiently. Content Channels offer shopping center websites continuously fresh deal, editorial or store page content.
The development of a specialized Power Center Solution came from PlaceWise’s understanding of the unique marketing challenges these centers face. “Shoppers may know some of the stores in power centers, but most shoppers hold no center name recognition,” said John Dee, President of PlaceWise Media. “Additionally, as consumers use their mobile devices more and more for pre-shopping research as well as on-premise to find deals, retailers that don’t have a local, consumer-facing and mobile-friendly digital presence will be left out.”
PlaceWise’s Power Center Solution provides a center-branded, mobile-friendly website plus targeted digital advertising to drive shoppers to that site. Retail strips can now cost-effectively promote all of their tenant retailers where shoppers spend their time – online – on their desktop and mobile devices, at a fraction of the cost of traditional media.”
As the leading provider of shopping center websites, PlaceWise also understands that sites without relevant content will not engage visitors. That’s why PlaceWise launched three Content Channels for deals, editorial and store pages. “From deals and editorial to a fully integrated virtual store experience,” said Wooga Yoo, Vice President of Operations, “PlaceWise Media offers the most sophisticated content options for the shopping center industry.”
Deal Channel delivers hundreds of deals relevant to a center’s retail mix refreshed daily on its website, automatically. Editorial Channel provides articles and videos, posted daily, which educate shoppers on style and home trends and promote shopping inspiration. With the Store Experience Channel, PlaceWise streams deals and editorial content to a center’s website, as well as a variety of relevant products to enhance its retail store pages.
These new offerings are the latest in a succession of recent additions to PlaceWise Media’s expanding line of products and services. Others include the Waste-Free Advertising® suite of digital advertising services for shopping centers, retailers, brands and grocery, including Digital Direct for New Movers, which enables shopping centers to target online advertising to consumers who are moving to the area.
About PlaceWise Media
Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail destinations and the companies that own them. PlaceWise’s advertising and data network includes more than 700 malls and shopping centers and 1,400 grocery retailers nationwide. With 10 million monthly visitors and more than 200 million total page views annually, PlaceWise offers shopping centers, retailers and brands real-time access to active shoppers currently intending to purchase relevant products and services, as well as unique first-party shopper data to help clients better understand their target shoppers’ intentions and make more informed business decisions. For more information visit www.placewise.com.
Media Contact: Lela Cocoros, firstname.lastname@example.org, (303) 847-4911