PLACEWISE MEDIA LAUNCHES WASTE-FREE ADVERTISING® SUITE OF DIGITAL ADVERTISING SERVICES
Hyper-Local Advertising Services for the Shopping Center, Grocery and Retail Industries Reach the Right Audience in the Right Place at the Right Time
DENVER, CO – PlaceWise Media, a leader in digital marketing and advertising for shopping centers, retailers and grocers, has launched a suite of advertising services under its exclusive Waste-Free Advertising® banner. The services are designed to capture, engage and convert active shoppers while they are online, regardless of device, as they plan their shopping trips, travel to the stores and shop on premise.
PlaceWise identifies for its clients the most relevant active shoppers in real time, based on their current geo-location and online behavior. The company utilizes its unique, first-party data, continuously refreshed and generated from more than 10 million monthly shopper visits. Advertisers get their messages in front of these valuable prospects while they are researching products and making purchase decisions.
The Waste-Free Advertising suite of digital advertising services is as follows:
For Shopping Centers
Digital Direct for Malls – A digital alternative to direct mail, Digital Direct for Malls finds the most relevant and receptive audience while they are online as they browse websites via desktop or mobile and instantly delivers them a promotional message to drive them on premise. Shoppers can be reached based on geographic location and their online search and website visit histories.
Digital Direct for New Movers – Shopping centers can target new residents with digital welcome ads that link back to the center’s website promoting events, special offers and opportunities to sign up for emails, Facebook and kid’s clubs. PlaceWise’s database of new arrivals is continuously refreshed to ensure optimum reach.
Shopper Engagement Promotions – Online, mobile and social experiences such as enter-to-win, RSVP, Facebook contests, loyalty tracking, SMS promotions, and video/photo contests. Clients can tap into PlaceWise Media’s award-winning experience or create their own promotions.
Digital Direct for Grocery – Digital Direct advertising that can be used to digitally distribute a store’s weekly ad flyer, promote signature products or loyalty programs, advertise special events or acquire new customers in a way that is more efficient and cost-effective than print ads.
Wholesaler Direct – Digital Direct for Grocery plus a Virtual Endcap, a PlaceWise-exclusive component that is a custom mobile-optimized web page containing product information, recipes, coupons or other content that gives brands more visibility and moves the shopper along the path to purchase.
For Retailers and Brands
Brand Direct – PlaceWise’s digital media network aggregates digital properties from more than 650 shopping centers to reach high-value, active shoppers while online. We reach them while they’re on our network, retarget them when they leave and can also extend the audience to include contextually relevant shoppers throughout the online universe, delivering impressions that perform better than average banner advertising.
PlaceWise Private Marketplace (PMP) – PlaceWise’s proprietary network of mall and grocery sites is available to select retailers and brands. We enable partner demand-side platforms with first-look access to our shoppers for display and video campaigns at pre-set price points, gaining them priority access to high-value shoppers before that user session is open to programmatic bidding, a variety of premium inventory easements on mall websites and additional data amplification opportunities utilizing custom PlaceWise segments.
“PlaceWise Media’s promise to its clients is to deliver ‘Just who you want. Right when they are ready®,’” said Mort Aaronson, CEO of PlaceWise Media. “Because we are the only company that generates this data from our network of millions of mall and grocery shoppers, we know where shoppers are, what they are interested in and what they intend to buy – all in real time. Our Waste-Free Advertising products offer innovative ways to reach just the shoppers most likely to be interested in buying, right as they are making purchasing decisions.”
About PlaceWise Media
Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail destinations and the companies that own them. PlaceWise’s advertising and data network includes more than 650 malls and shopping centers and 1,700 grocery retailers nationwide. With 10 million monthly visitors and more than 200 million total page views annually, PlaceWise offers shopping centers, retailers and brands real-time access to active shoppers currently intending to purchase relevant products and services, as well as unique first-party shopper data to help clients better understand their target shoppers’ intentions and make more informed business decisions. For more information visit www.placewise.com.
Media Contact: Lela Cocoros, firstname.lastname@example.org, 303-847-4911