PlaceWise Media Introduces New Services to Maximize the Mobile and Online Presence of Malls and Lifestyle Centers
Unrivaled Services Create Alternatives to Traditional Advertising; Digital Direct for Malls and PlaceWise Programmatic Drive Traffic and Increase Revenue for Physical Shopping Destinations
PlaceWise Media, a leading digital marketer for malls and retailers and one of the nation’s largest shopper media networks, today announced the availability of two new services for shopping center clients: Digital Direct for Malls (DDM) and PlaceWise Programmatic, an automated advertising sales platform.
“Each of these services is designed to increase the bottom line of our mall and lifestyle center clients,” said John Dee, PlaceWise Media president. “By creating greater impact and accountability for the advertising going out, and a powerful way to leverage existing digital assets to generate revenue from global brands on ad sales coming in, we’re maximizing our clients’ digital presence.”
Digital Direct for Malls (DDM)
Built specifically for the shopping center industry, DDM is a lower-cost and more effective solution than running radio, out-of-home, local print or direct mail campaigns. Through an automated assessment of online and mobile behaviors, DDM identifies high-value shoppers in specific geolocations and delivers the client’s highly-targeted ad. DDM provides measurement and analytics along with the ability to optimize each campaign as it progresses.
“Shopping centers are challenged to stand out and cut through the mass of consumer advertising that promotes both other physical and online shopping destinations,” said Dee. “DDM offers a cost-effective way to reach the shopper with timely, relevant advertising—advertising that can be easily justified because, unlike traditional consumer outreach, DDM is measurable.”
Programmatic advertising leverages a center’s existing digital advertising inventory—available space on its website for ads—to create an automated process of executing media buys, replacing the laborious and inefficient use of manual RFPs, negotiations and insertion orders to purchase digital media.
“While new to the shopping center industry, programmatic advertising is a proven method of monetizing the already built-out online ad inventory utilizing data intelligence that is an organic part of the Internet today,” said Dee. “With programmatic advertising, it’s easier than ever to create a passive income stream for your center.”
PlaceWise Programmatic matches inventory to interests, delivering relevant, high-quality advertising. Additionally, the center is always in control of the content—its marketers select the price parameters, number of advertisers to accommodate and the types of industries and categories, ensuring only non-competitive advertisers and brands are displayed.
About PlaceWise Media℠
Based in Denver, PlaceWise Media is the one of the nation’s largest shopper media networks, with 16 million monthly visitors and an estimated 180-200 million total shopping visits in 2014. Using the company’s unique first-party shopper data, the PlaceWise Media Network provides advertisers real-time access to active shoppers on the path to purchase for products and services primarily in the categories of fashion, beauty, lifestyle and grocery. PlaceWise Media also continues to be the leading provider of digital marketing services to more than 600 malls and shopping centers across the country, as well as an affiliate partner to thousands of grocery retailers nationwide. For more information, visit www.placewise.com.
Media Contact: Sarah Muntz