PlaceWise Media Adds Sales and Business Development Veteran to Executive Team
Jeffrey Fraser Brings 17 Years' Experience to Denver-Based Digital Media Company
PlaceWise Media, a leading digital marketer for malls and retailers and one of the nation's largest shopper media networks, today announced that Jeffrey Fraser has joined the company as vice president, sales and business development.
Fraser is responsible for sales revenue and corporate partnerships, across all channels. He brings 17 years of product, sales and service management experience from the mobile telecom industry. Prior to joining PlaceWise Media, Fraser served as Senior Director of the mCommerce & Mobile Ad Innovation Groups for XIUS. His role was a hybrid of product management, product marketing, and business development for emerging product lines, including for Near Field Communication (NFC) mobile commerce. As one of the five founding executives of the e-KONG Group (HKSE: 524), Fraser was instrumental in developing and operating enhanced voice and data services in Hong Kong, Singapore, and the U.S. he has also held positions at UNIFI Communications, including Operations Specialist, Greater China; and General Manager, UNIFI Taiwan. Fraser is a graduate of Boston University and is based in the Boston area.
“PlaceWise is at a point in its evolution where the shopper media network we have created requires we organize sales and business development to further monetize our platform and grow across several channels,” said Mort Aaronson, CEO of PlaceWise Media. “Jeff has the experience, the relationships and the successful track records to drive our business to new heights.”
About PlaceWise Media℠
Based in Denver, PlaceWise Media is a digital media company with one of the nation's largest shopper media networks. With 16 million monthly visitors and an estimated 180-200 million total shopping visits in 2014, the network serves more than 80 different mall management companies representing more than 600 centers, along with 120 independent grocery chains consisting of 3,000 affiliate stores. As the leading provider of digital marketing services in the shopping center industry, PlaceWise leverages its unique, first-party shopper data to create an optimal advertising environment for its clients, delivering advertisers real-time access to active shoppers on the path to purchase. For more information, visit www.placewise.com.