Placewise Media Joins with Kantar Shopcom to Offer Active Retail Shopper Intent Data for Better Media Targeting

Kantar Shopcom and PlaceWise Media are activating the ShopWise Intender segments through participation in Krux Link, the peer-to-peer data connections platform powered by Krux, the market-leading provider of cloud-based data management infrastructure. 

DENVER, CO – PlaceWise Media, the nation’s leading provider of digital media services to the shopping center industry, and Kantar Shopcom, a WPP company delivering large scale detailed actual purchase behavior data, analytics and measurement, announced the creation of ShopWise Intender, a unique audience segment comprised entirely of shoppers planning a trip to a shopping center combined with retail product purchase propensities.

The ShopWise Intender data incorporates Kantar Shopcom's Retail Product Segments data from 32,000+ retailers covering $1.4 trillion in sales for 80% of US households. The ShopWise Intender segments leverage unique insights into the shoppers’ proximity, timing, immediate retail interests, and their recent retail purchase history across 750 shopping centers within the PlaceWise Media Network.  The data can be further segmented based on category interests and brand preferences, allowing marketers to better target their desired audience prior to their trip.

“Our Shopping Center clients, and their national retailer tenants, are constantly in search of new insights to understand their on-premise shoppers.” said John Dee, President, PlaceWise Media. “The ShopWise Intender segments provide more than just advanced insights on the shopper; it enables a real-time engagement with their most valuable shoppers while they are on the path to purchase.”

“We expect that the combined analytics and insights will enable activation of more precise and profitable media investments for advertisers looking to drive in-store purchases at shopping centers across the United States” said Jen Bukich, Vice President, Strategic Partnerships & Business Development at Kantar Shopcom.   

Kantar Shopcom and PlaceWise Media are activating the ShopWise Intender segments through participation in Krux Link, the peer-to-peer data connections platform powered by Krux, the market-leading provider of cloud-based data management infrastructure. 

ABOUT PLACEWISE MEDIA

Based in Denver, PlaceWise Media is the leading provider of digital media services to retail destinations and the companies that own them. PlaceWise Media’s advertising and data network includes more than 750 malls and shopping centers and 1,700 grocery retailers nationwide. With 10.5 million monthly visitors and more than 200 million total page views annually, PlaceWise Media offers real-time access to active shoppers currently intending to purchase relevant products and services.  For more information visit www.placewise.com. 

ABOUT KANTAR SHOPCOM

Kantar Shopcom, a division of Kantar Retail, is a data integration, analytics and insights firm connecting what consumers see, feel and do to help retailers and marketers grow their brands through more impactful media investment and execution. Kantar Shopcom leverages CPG, Retail Product and Retailer Class of Trade purchase behavior data for 300 million U.S. consumers to create syndicated and custom audiences for targeted advertising and Return on Ad Spend measurement solutions. Our proprietary single-source network enables Kantar Shopcom to help activate more connected, more effective and more profitable brand advertising, media and communications. For more information on Kantar Shopcom, please visit www.kantarshopcom.com.

Media Contacts:
Jeffrey Fraser
PlaceWise Media
Jeff.Fraser@placewise.com
VP, Sales & Business Development
www.placewise.com
 

Jen Bukich
Kantar Shopcom
Jennifer.bukich@kantar.com
VP, Strategic Partnerships & Business Development
www.kantarshopcom.com