PLACEWISE MEDIA LAUNCHES DIGITAL DIRECT FOR NEW MOVERS
Turnkey digital marketing program for malls and shopping centers targets relocating households to reach valuable new shoppers, often before they move in
DENVER, CO – PlaceWise Media, the nation’s leading provider of digital marketing services to the shopping center industry, today announced a new program, Digital Direct for New Movers, that enables shopping centers to target online advertising to consumers who are moving to the area.
Moving represents a unique moment in time for businesses to reach out, as a consumer’s brand loyalties and buying decisions are in flux and therefore open to change. According to an industry study, new movers spend more on average in their first six months than a typical consumer spends in three years and are five times more likely than established residents to become loyal customers, resulting in significant, long-term business.
Digital Direct for New Movers reaches these valuable consumers while on their desktops, smartphones and tablets, often before they move into their new home. As new movers browse the Internet, they are targeted with digital ads promoting the nearby center. These ads link back to the center’s website, where the new mover can be introduced to the center and its stores, welcomed with special discount and promotional offers, invited to on-premise events, and encouraged to sign up for the center’s promotional offerings such as e-mail communication, Facebook, kids’ clubs and loyalty programs.
“PlaceWise Media’s products and services are designed to give malls and shopping centers the tools, content and information they need to connect local shoppers with shopping center tenants,” said John Dee, President of PlaceWise Media. “Digital Direct for New Movers captures change of address information as soon as utility services are ordered, often before the move takes place. And we will be able to target new movers online with targeted display advertising as well as direct mail to the home. These combination online and in-mail promotions will have great effectiveness for our shopping centers.”
Digital Direct for New Movers is part of PlaceWise Media’s Waste-Free Advertising® suite of advertising products and is packaged as a 12-month program. With PlaceWise’s continuously updated new mover data, ad campaigns are generated monthly and can be combined with physical direct mail. PlaceWise offers several additional features, such as ad creative, street addresses, audience segmentation based on time in new residence and monthly measurement reporting.
About PlaceWise Media
Based in Denver, PlaceWise Media is the leading provider of digital marketing services to retail destinations and the companies that own them. PlaceWise’s advertising and data network includes more than 600 malls and shopping centers and 1,700 grocer retailers nationwide. With 10 million monthly visitors and more than 200 million total page views annually, PlaceWise offers shopping centers, retailers and brands real-time access to active shoppers currently intending to purchase relevant products and services, as well as unique first-party shopper data to help clients better understand their target shoppers’ intentions and make more informed business decisions. For more information visit www.placewise.com.
Lela Cocoros, firstname.lastname@example.org, (303) 847-4911