Jay Norris, CEO of GUESST Software - The Technology Platform that Powers New Retail, has over 15 years in developing experiential marketing concepts. Jay started in the music industry developing multi-city tours and venues for top recording artists for Clive Davis' Arista Record and others. In 1997, Jay started Tastemakers Media, which published a cutting-edge magazine throughout the US featuring the best retail and lifestyle offerings domestically and abroad. In 2005, Jay brought his expertise in lifestyle and experiential marketing to the commercial real estate tenant brokerage industry. First with the national brokerage (Marcus & Millichap) and later on with (Eastern Consolidated).

Jay is a small to medium-sized business growth executive at heart, continually looking to maximize resources, build relationships, and identify growth opportunities. Jay has been effectuating Retail-Matchmaking in the analog space for a number of years, which has led to the founding of the GUESST® Platform. The GUESST platform provides property owners a view of daily real-time sales data that allows for creative and flexible leasing to occur with DTC brands, traditional retail, and restaurant tenants.