5Qs for John Dee on Omnichannel Integration
June 29, 2022
You may never have heard of John Dee, but he and his company are playing a key role in the “omni-channelization” of retail. Strong DTC brands are treading into the physical world to engage physically—and deliver product to—customers. Physical retail centers must cross an even more treacherous pass to help their tenants establish digital contact with their customers, sell them merchandise online, and deliver it to them locally. Dee’s company, Placewise, has worked with mall owner-operators like Centennial and Poag to create omnichannel engines intended to carry them into retail’s new age. Progress is being made, but as Dee tells Chain Store Age, the journey has just begun.
