Technology has certainly changed how people shop, raising the bar forever on the level of convenience, added value, selection, and personalization they expect whenever and wherever they buy. The vast majority of consumers still prefer to shop in shopping centers but it’s no longer essential, so when they do, shoppers expect a meaningful, immersive, and personalized experience, and to have their customer loyalty rewarded with exclusive offers, loyalty points, and other benefits.
A customer loyalty program creates positive reinforcement and increases customer engagement while enhancing the brand experience at the same time. For shopping mall owners already using Boostcoms Mall Performance Cloud MPC, adding the new Boostcom Rewards module makes it easier to give shoppers more of what they want. Start by defining the shopper habits, actions, or behaviours you want to encourage, then determine the type and number of rewards available, message members about your new Rewards program dedicated to the most loyal customers. And, finally, monitor and optimize your customer retention and business revenue results – all within MPC by using the loyalty program.
Boostcom Rewards is designed to integrate with our mobile app in a seamless manner, inspiring customers to visit your centre more often, and motivate them to purchase and spend more money when they do. Remember: You will create an impression by rewarding customer loyalty when they least expect it. This creates a memorable experience for the customer, which will increase their desire to repeat purchases.
By using our mall loyalty program, you can reward your loyalty members for shopping mall visits, redemptions, digital interactions, and parking, sharing your content and even shopping stores referrals. All triggered automatically from a variety of digital touchpoints along with the customers personalized journey.
Several of our clients have already introduced Boostcom Rewards to their customers, with results that have exceeded their initial targets and expectations.
Members who opt into Rewards receive automated messages explaining how the shopping mall loyalty program works, how to earn points, and push notifications when they have enough points to redeem a reward. Personalized dashboards let users monitor their points system, activities, and other relevant information to see how close they are to their next reward, then browse the available options and relevant offers in the Rewards Shop and redeem their points.
Combining the best of physical shopping with the personalization only digital can deliver, gives shoppers the meaningful, immersive, personalized customer experience they want, inspires return visits, and motivates additional purchases from multiple retailers.
Our mobile shopping mall loyalty programs application is a key tool for both shopping center customers and managers, and can provide a number of benefits to each. Customers receive special offers and discounts through the app, and shopping malls can use customer data to better understand customer behavior.