How to Drive Shoppers In-Store for Mother's Day and Graduation Shopping

Make the most out of this Mother’s Day and graduation season by planning something extra-special at your center to celebrate Moms and Grads! Here are our top tips for how centers can prepare for Mother’s Day and graduation gift shoppers, maximize foot-traffic, and increase sales.

1. Host a unique Mother’s Day or special graduation sale or deal. Plan an exciting sale at your center to stand out from all the rest this Mother’s Day and graduation season. Have your first 50 or 100 shoppers on specific day or weekend save an additional percent off at one of your center’s stores. Or, perhaps members or families of the  graduating Class of 2017 qualify for a special discount only at your center. You can also work with one of your tenants to organize a one-day-only flash sale to really drive shoppers through the door for Mother’s Day and graduation shopping.
2. Host an in-store or center-wide Mother’s Day or graduation shopping event. Whether it’s a special “shop and sip” event with champagne for Mom (or for grads, complimentary snacks donated by a tenant or local caterer), a live music event, or a “free gift with purchase” promotion, shoppers will see that your center truly appreciates its shoppers (and the local moms and grads!) and will keep them coming back to your center.
3. Target your shoppers and ensure your Mother’s Day and graduation advertising and social media posts are seen with DDM and Facebook paid advertising. Promoting your center’s Mother’s Day and graduation shopping events and sales online and on Facebook is necessary in order to reach your targeted audience and shoppers. A professional graphic containing your center’s branding makes digital direct marketing and advertising a cinch (see sample below).

With your center’s Facebook and social media posts, be sure to include a creative call-to-action to really drive shoppers to your center and find Mom and “Grad” the perfect gifts. Don’t forget to use all the trending hashtags for Mother’s Day and graduation like #GradGifts, #Classof2017, and #HappyGraduation and #MothersDay, #MothersDaySale, #MothersDayShopping, and of course #HappyMothersDay!

Want to make the upcoming Mother’s Day and graduation shopping holidays more successful, fun, and memorable than ever? Contact your Account team today to get started!