The subject line is the most influential part of your email. It’s the first thing your audience sees in their inbox, capturing their attention and ensuring your email is clicked on and opened.
So what’s the secret to a sensational subject line that will inspire more opens? Here are all the dos and don’ts so you can optimize your open rates and take your email marketing to the next level.
Email marketing is a complex system of many cooperative variables, but experimenting with your subject line is a great first step towards better email campaign results. So go ahead – test these tips on your audience and find out what works well and what doesn’t. And don’t be afraid to get a little creative and try new things! With these dos and don’ts, you’ll only get to know your audience better, which will help you get closer to your subject line sweet spot. Also read about these email practices to make sure that your emails are received and not marked as spam.